Swimwear Brand (POC)

Proof of concept for an ad for a swimwear brand.

The brief was opening with a normal day at a beach, with typical summer scenarios featuring families, couples enjoying the season, playing with their children. Then, out of nowhere, male and female models wearing beautiful bikinis and swimsuits emerge from the sea. They arrive as if they were a new species. The vacationers' faces are filled with surprise and amazement, and the models walk toward the city, leaving the beach behind.

Created within a one day deadline. Tools used were Midjourney, Pika, Runway, Photoshop and Premiere.