Created for the start of the 2023–2024 Spanish Basketball League season, this campaign was among the first to feature such a prominent use of AI in advertising.

The slogan of the campaign is "Nothing is Artificial Here", a cheeky play on AI animations as a means of showing the excitement, drama and intensity of the league are 100% real.

This ad was awarded Best 3D Graphics, which were all made using Warpfusion.

Created in collaboration with Spain-based creative agency 22Grados.