Everything in this spec music video was made from scratch using generative AI tools such as Midjourney, Flux, MiniMax, Kling, Dream Machine and Runway.

To achieve top-level realism for A$AP Rocky, we used several faceswap workflows and different lipsync tools like as Kling, Hedra and LivePortrait.

Edited and graded in After Effects.

We always aim to create content that is indistinguishable from reality and isn’t bound by the visual or technical limitations of AI. We’re trying to battle the the misconception that the editing and creative direction is also controlled by AI, and showing that generative AI is a creative tool to create visuals and videos that would otherwise be impossible.